90% of GrowthList’s referral traffic comes from Product Hunt & Twitter, and the website gets around 1000 monthly visits (Source)
Antoine, GrowthList’s founder says in his blog that “Product Hunt is a key part of my launch strategy. I would even say that Product Hunt IS my launch strategy.”
1 – GrowthList was first launched on Product Hunt in November 2018, with great results :
Antoine attributes this success to the fact that growth hacks were all the rage back then, so the Product Hunt community was bound to be interested by an entire website full of growth tips and tricks…
What’s interesting here is how he turned this traffic spike into a real audience by :
A month after the launch, he had a email list with 2394 newsletter subscribers & 345 members in his Slack community (Source)
2 – Last November, 2 years after the first launch, he rebuilt the website and re-launched Growth List 2.0 on Product Hunt, as a paid product this time.
It ended up being product of the day with more than 700 upvotes and it got him 39 paying users for Growth List.
Takeaways from GrowthList’s two successful launches :
I know that you’re probably tired of hearing about “building in public”, but it’s what Antoine did for GrowthList.
This clearly paid off, as even if he didn’t actively work on the project for almost 2 years, he still had an engaged audience interested in the product for the 2nd launch.
One of the things I really want to improve in the V2 of GrowthList is the visual identity. 👨🎨— Antoine Milkoff (@AntoineMilkoff) October 30, 2020
As someone with a visual memory, illustrations help me retain information much more easily.
That's why I spend as much time writing the tactics as I do illustrating them. pic.twitter.com/EJS1Mr50VK
Even if SEO is not a key part of GrowthList acquisition strategy, it’s worth noting that the site structure is very SEO friendly, as every tactic & tool as a dedicated page that is indexed by Google and can drive organic traffic.
According to Spyfu, here’s the website best performing SEO pages :