No, Instagram hashtags are not dead in 2020 ! Some people claim that they’re lame, other that they don’t work, but at the end of the day, using them is the best way to grow, especially if you have less than 1000 followers.
In this article, I’ll share with you the exact Instagram hashtag cheat sheet to grow several client accounts and improve their engagement rate without buying followers, paying for influencers shoutouts or using similar spammy techniques.
First of all, what you have to keep in mind that hashtags will help you gain more followers, more likes & more importantly, more engagement in 2 main ways :
So, the goal is to get discovered, get noticed, and then provide content interesting enough for people to engage with.
We’re going to do this using what I like to call “The Instagram Snowball Effect.”
You probably thinking, “that’s it ?” Yes, it is ! This strategy is simple, but trust me, it’s not easy. Also,I have to be honest : from what I’ve seen, it works better with small accounts (less than 5K followers). Once you get bigger, you will have to use other methods (giveaways, shoutouts…).
First, your goal is to find a maximum of hashtags related to your content. The bigger your list is, the better it is ! However, don’t compromise quality for quantity.
If you have a niche account that only mentions one topic, it’s not a big deal, but make sure that you have at least 50 hashtags in your list.
Here’s a good method to make your list and find the hashtags you should use :
To find more hashtags, use modifiers such as “of”, using plural instead of singular, adding emojis…
For example, to find hashtags related to cats, you can try :
For example, for our cat account, we’ll draw inspiration from @oscar_the_british_shorthair. At this point, you should have at least 100 hashtags in your list. Now, we need to filter them.
Now that we have our hashtag list, we need to sort it and make sure that it’s divided in the following categories :
How do you define this ? Well, this depends on your niche and the size of your account. If you have 5000 followers and you get 200 likes on your posts, then #catsofquarantine, an hashtag that has 24.4k posts then it’s a relatively small hashtag for you. On the other hand, if you have 50 followers and your posts barely get more than 10 likes, you’ll have more luck using #catsofquarantine2020, which has only 891 posts.
As a rule of thumb, my advice is to start small. When I work with accounts that have less than 100 followers, I use :
You can start with those guidelines, and then tweak them and make changes to find what works best for your account.