Word of mouth is the main way most products get the bulk of their clients, so no surprise here…
What’s interesting there is that they purposelly reached out to some influential people in tech, and that some of those users ended up giving them very valuable public shoutouts !
I've been using Mailbrew to keep up with Twitter peeps who don't post often, but whom I'd really hate to miss what they have to say. It's pretty awesome. In many ways, Twitter-over-email is the healthier twitter! https://t.co/aOgictoZir— DHH (@dhh) January 7, 2020
(This tweet brought them 1.4k visits on the site & 400 new sign-ups – Source)
I think that the Mailbrew team nailed side-project marketing with Typefully, their “distraction-free editor for Twitter” :
Match made in heaven !
Mailbrew users can make their brews public : it’s just like a newsletter that even people who don’t use Mailbrew can receive.
Eg : Corey Haines from Swipe Files has a “Marketing Weekly” brew
I think that it’s a great idea because by allowing users to make their brews public, the Mailbrew team has built virality into their product.
Does having an existing audience helped the Mailbrew founders acquire users ?
Let’s see :
One year later, @frankdilo had 3877 followers and @linuz90 had 5457.
The way I see it, their initial audience probably helped them get their 1rst users, but I don’t think it really was a key growth channel for them…
This seems to be something they have started to try recently…
Eg : Ad in The Hustle
First, as a user, I have to say that the product is great : I have only been using for a month now, and I really like it. I know some people say that good marketing can save a bad product, but I’ve found that having a good product makes marketing 100x easier.
Mailbrew users can make their brews public, which is a great way to build virality into their product…
By allowing users to make their brews public, the Mailbrew team has built virality into their product.
Instead of launching right away, they chose to :
Besides, some of those users were quite influential in the tech world, so it gave them a little bit of hype before their launch ! (Cf : DHH’s tweet)